Multimedia Learning Tips: Make it personal and add an image

Below is my vlog describing two concepts from Richard Mayer's book, Multimedia Learning.

From Multi-Media Learning by Richard E. Mayer

Personalization Principle: People learn better from multimedia presentations when words are in conversational style rather than formal style.

Theoretical Rationale: When learners feel that the author is talking to them, they are more likely to see the author as a conversational partner and therefore will try harder to make sense of what the author is saying.

Multimedia Principle: People learn better from words and pictures than from words alone.

Theoretical Rationale: When words and pictures are both presented, learners have an opportunity to construct verbal and visual mental models and to build connections between them.